Harman Walia, Product Manager in Vancouver, BC, Canada
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Harman Walia

Verified Expert  in Product Management

Product Manager

Location
Vancouver, BC, Canada
Toptal Member Since
April 29, 2021

哈曼是一位充满激情的产品领导者和技术运营商，他领导了全球数百万人在电子商务中使用的各种产品的开发, marketplaces, and B2C organizations. 他在建立和领导专注于产品管理的远程团队方面拥有超过四年的跨职能领导经验, product-led growth, and growth engineering. 哈曼以客户为中心，使公司朝着清晰的产品愿景发展.

Product ManagementProduct OwnerSaaSMarketing AutomationWeb DesignProduct ConsultantProject ManagementWebMobileMarket Strategy and Research Product ManagerTechnical Project ManagementData Product ManagerData Science Product ManagerData AnalyticsWebsites

Project Highlights

Customer Data Platform for SAXX
领导一个直接面向消费者(DTC)的电子商务品牌的客户数据仓库和平台的范围界定和实施, SAXX.
VisualCV: Website Builder
领导网络构建平台的开发，每年帮助300多万求职者从他们的简历中建立个人网站.
Launchpad
Led the product strategy for marketplace capabilities that connect users with brands for Social Nature's sampling businesses from ideation to the go-to-market phase; also led all the growth engineering and experimentation that increased supply 50x.

Expertise

JiraMarketplace PlatformsProduct GrowthProduct ManagementProduct StrategySoftware as a Service (SaaS)User ResearcheCommerce

Work Experience

Senior Marketplace Product Manager

2021 - PRESENT
Angi
  • 监督“组合匹配”体验的实施，将20多种不同的体验结合到一个移动优先环境的单一结果页面中, increasing the number of consumers taking action by 15%.
  • 与ActiveProspect合作，为Android和iOS推出“可信表单”, 与大型服务供应商签订新的年度协议，金额达500万美元.
  • 与类别管理团队密切合作，更新各种文章的服务请求路径, which led to an annual projected revenue increase of $11 milliom.

eCommerce Product Manager

2020 - 2022
SAXX
  • 建立一个数据仓库和CDP，从ERP等来源收集100多个数据点, Shopify, digital marketing tools, and so on by building a data collection library and ETL pipeline, which helped with personalized marketing and deep data science.
  • Launched an international store with localized pricing, payment methods, and logistics integration within four months—adding 10% to the revenue.
  • 领导并建立了一个六人的内部团队，在SAXX开发桌面和移动网络产品，专注于为网络平台带来流量, optimizing the conversion funnel, increasing retention, and scaling up new customer acquisition.

Product Manager of Growth and Data

2019 - 2020
Social Nature
  • 为我们的入职体验制定了服务设计蓝图，并领导了各种相关改进，将试用会话提高了25%.
  • 推出Launchpad，在几个月的时间里，通过电子邮件营销，将UGC指南作为吸引用户的手段，将客户数量增加了30倍.
  • 为外部和内部利益相关者开发自动化数据交付程序, increasing service delivery speed from five hours to five minutes.

Product Manager: Growth

2018 - 2019
VisualCV
  • 推出了一个网站构建器，帮助用户根据简历建立网站，减少了70%的流失率.
  • 将ZipRecruiter的求职API集成到网页和移动应用中，帮助用户在平台内申请工作，并将LTV提高10%.
  • 通过将最佳用户生成内容整合到特定的垂直登陆页面中，在4个月内增加了150%的MAU.

Associate Product Manager

2017 - 2017
Thisopenspace
  • Built a playbook to launch in new markets, which were used to launch in three new markets in the US—New York, Los Angeles, and Seattle—doubling the MRR growth rate.
  • Shipped three programs—rare places, a sorting algorithm change, and automated SMS integration—increasing overall host engagement by 30%.
  • 使用SQL在Metabase上实现产品范围的跟踪并构建KPI仪表板, 是谁发现了后来导致公司战略转向零售的真知灼见.

Customer Data Platform for SAXX

http://www.saxxunderwear.com/

领导一个直接面向消费者(DTC)的电子商务品牌的客户数据仓库和平台的范围界定和实施, SAXX.

SAXX是一家高级男士内衣公司，迅速扩展到新的品类和地区. 该公司需要更深入地了解其用户基础，以支持公司的发展.

我领导了一个平台的范围界定，这个平台可以让我们把所有的客户数据集中在一个地方.

•领导各种客户数据平台(CDP)提供商和实施合作伙伴的范围界定.
•与跨职能利益相关者合作制定业务规范, tracking plan, and mapping key identifiers.
• Implemented segment connections to over ten destinations.

Avocure

http://www.avocure.com/

Worked as a partner to Avocure's founder to launch the MVP, build a comprehensive product roadmap and achieve more than 50,000 users.

Avocure是一个医疗保险旅游市场，帮助医疗基础设施欠发达国家的患者与设施较好的医院建立联系. 在我任职期间，我们将供应扩展到12个国家，月活跃用户超过10万.

•对其他三个平台进行竞争分析，并与医院管理人员和患者进行访谈，以进行客户验证.
• Built the product specs and defined the product roadmap.
• Hired and managed extremely talented developers and a designer.
•最终交付该项目，成本约为其他两家公司报价的总成本的30%.

Key features include a messaging capability, an admin dashboard for both the hospital and patient, and sorting and filtering of PLP.

VisualCV: Website Builder

http://www.visualcv.com

领导网络构建平台的开发，每年帮助300多万求职者从他们的简历中建立个人网站.

VisualCV is the leading web-and-mobile app for job seekers to easily create, manage, and share as many resumes and portfolios as they like. With over 60,000 new users joining per month, an ambitious product roadmap, and multiple platforms to manage (web, iOS, Android), VisualCV faced a lot of major churn and engagement issues.

我的职责是为用户创造增值产品，并解决上述问题. After realizing the yearly growth in sharing of the web-hosted resume, I surveyed over 10,000名用户验证问题，并为网站建设者制定产品路线图.

•领导一个由两名开发人员和一名设计师组成的远程团队，在一个月内推出了MVP.
• Activated 30% of the user base and 3x LTV of activated users.

Launchpad

http://www.socialnature.com/launchpad

Led the product strategy for marketplace capabilities that connect users with brands for Social Nature's sampling businesses from ideation to the go-to-market phase; also led all the growth engineering and experimentation that increased supply 50x.

Launchpad是一个社交市场，用户可以在这里为自己寻找并投票选出最好的天然产品, and brands get deep insights directly from their users. 我加入公司是为了帮助构思一款能够提高平台用户粘性并为品牌增加价值的产品.

•领导了100多个品牌的访谈，收集了超过1个品牌的50多个数据点,000 users to develop MVP for Launchpad.
•推出年度指南，帮助品牌与零售商和用户分享他们的故事, which increased supply to more than 300 brands.
•为品牌构建了一个自动数据交付客户端仪表板，用于实时访问数据点.
• Responsible for designing the emails' 1-click boost features, which aimed to increase user engagement.
2013 - 2018

Bachelor's Degree in Mathematics and Computer Science

University of British Columbia - Vancouver, BC, Canada

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